The eModel hobby store with
real scale model enthusiasts

About us (True Story) 

eModels was founded at 14:12 on the 6th March, 2009. Peter (The Scale Modeller) was walking Charlie the dog up the florence hill, with his amazing wife - Debbie.

Peter, constantly in thought...noticed that there were not many model hobby stores that had any level of knowledge, affordability, quality, superior or super customer service etc

Peter has experience in e-commerce.

The "e" in eModels does not just stand for e-commerce - it is the ethos that runs through our company. Everything from enthusiasm, energy and excellence, to efficiency and entrepreneurial.

eModels was born!

We love our customers and we will look after you. Thank you for all your support ;-)

The model hobby store run by scale model enthusiasts

Our ability to provide you with the most affordable and competitive prices comes from one secret place.

A secret, so secret, we’ve decided to share it… and it’s simply our love of scale models.

We’re dedicated to helping you get the most out of your scale models. From one scale model enthusiast to another.

38000+ Genuine Likes
800+ Genuine Reviews
5 STAR & Excellent
30200+ Genuine Reviews
5 STAR & Excellent
1500+ Genuine Reviews
5 STAR & Excellent
30000+ Genuine Reviews

We take pride in all our mail order packaging

All orders are carefuly packed to ensure your scale model arrives on your doorstep in perfect condition. We seriously pride ourselves on our packaging.

All product's are carefully inspected and then boxed to insure you receive them in excellent condition.

We have four delivery options to ensure your product arrives to you, just the way you like it.

A massive range of products, paints, and tools

Since the day we started we always aimed to make sure we stock as much of the products we sell.

As a result our warehouse in Stoke-on-Trent has been refined to ensure they get to you fast.

A lot of you already know but we also have a huge selection of paints, paint brushes, and tools in stock. Our range has grown so big that we now expanded on to two floors.


Visit the store


Our retail hobby store is open, Monday-Saturday, 9-5pm.

Our premises and infrastructure is primarily set up for mail order however we do welcome your custom.

For the best experience when visiting eModels, browse our website first to see what we have in stock.

Simply order online, select Store Pickup during the checkout process. Your order will be ready for you on arrival :-)


Our opening hours

Christmas Opening Hours (please click here).

Monday - Friday
9am - 5pm
9am - 5pm
9am - 5pm

We have a large car park for our customers, internet access and specialist catalogues in the foyer.

Get Directions with Google

We are here for you, the scale model enthusiast

Our warehouse is a working enviroment with large deliveries arriving daily.

Please kindly note, we are not a traditional model shop by any means.

Telephone (UK) 01782 409310

eModels, Unit 4, Mossfield Road, Longton, Stoke-on-Trent, ST3 5BW

VAT Reg No GB116 4312 49 | Company No 07538520.

eModels Hobby Store

The eModels team

We’ve assembled a fantastic team of friendly staff that are dedicated to one thing, and one thing only. And thats you, the scale model enthusiast.


James B


"A scale model enthusiast, who knows the business"



eTechnical Support Specialist

"Roads? Where we're going we don't need roads."



eGeneral Supervisor & Dispatch Ninja

"Fastest Picker Packer in the west!"



eGeneral Operative

"He knows everything about building Model Kits"



eOrder Processor and General Operative

"Can he pick it? yes he can!"

eModels You Need Me!


We’re looking for a dedicated e who can really add their expertise to our team.

Copyright © 2024 eModels Limited